February 22, 2011

Marketing Or The Gospel?!

Acceptability in the culture and increased church attendance have subtly but steadily usurped holiness and true worship as the primary objectives of our church gatherings. Preaching the Word and boldly confronting sin are seen as archaic, ineffectual means of winning the world. After all, those things actually drive most people away. Why not entice people into the fold by offering what they want, creating a friendly, comfortable environment, and catering to the very desires that drive their strongest urges? As if we might get unconverted worldlings to accept Jesus by somehow making him more likable or making his message less offensive.

That kind of thinking badly skews the mission of the church. The Great Commission is not a marketing manifesto. True evangelism does not require salesmen but prophets. It is the Word of God, not any earthly enticement, that plants the seed for the new birth. (1 Peter 1:23) We gain nothing but God’s displeasure if we seek to remove the offense of the cross. (Galatians 5:11)

John MacArthur

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